privacy policy
last updated: 12 october 2026
this privacy policy explains how luck contemporary collects, uses, stores and protects personal information in accordance with applicable data protection law, including the uk general data protection regulation (uk gdpr), the data protection act 2018 and applicable electronic marketing and privacy laws.
1. who we are
luck contemporary is an independent online gallery specialising in limited-edition prints and selected collectible works by contemporary artists.
the business operating luck contemporary is responsible for deciding how and why your personal information is used.
contact email: luck@luckcontemporary.com
legal business name: luck contemporary limited
business address: 61 edburton avenue, brighton, bn1 6el
2. information we collect
depending on how you interact with us, we may collect the following information:
contact information: your name, email address, telephone number and other contact details you provide.
enquiries and correspondence: messages and communications relating to artworks, purchases or our services.
transaction information: details of artworks purchased, agreed prices, payment status and relevant business records.
billing and delivery information: billing details, delivery addresses and information needed to arrange delivery or collection.
marketing preferences: whether you have subscribed to marketing communications, your preferences and any requests to unsubscribe.
website usage information: technical information about your visit to our website, such as browser and device information, pages visited and interactions with the site, where collected through analytics tools and cookies.
we collect information directly from you when you contact us, subscribe to our communications or provide details necessary to arrange a purchase. certain technical information may be collected automatically through our website and its service providers.
3. how we use your information
we may use your personal information to:
respond to enquiries and provide information about artworks;
manage proposed purchases and fulfil agreed transactions;
arrange delivery and collection of artworks;
maintain business, financial and accounting records;
send marketing emails where we are legally permitted to do so;
understand how visitors use our website and improve its performance and content;
maintain website security and prevent misuse; and
comply with legal and regulatory obligations.
4. lawful bases for processing
we process personal information only where we have a lawful basis under applicable data protection law.
depending on the circumstances, these bases include:
contract: where processing is necessary to take steps at your request before entering into a purchase agreement or to fulfil an agreement with you.
legitimate interests: where processing is necessary for legitimate business purposes, such as responding to relevant business enquiries, maintaining records, protecting our website and, where appropriate, conducting direct marketing. we consider your rights and interests before relying on this basis.
legal obligation: where we need to process or retain information to comply with legal requirements, including applicable financial and accounting obligations.
consent: where you have given consent for a particular purpose, including where consent is required for marketing emails or non-essential cookies and analytics technologies.
where we rely on consent, you may withdraw it at any time. withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
5. marketing emails
we may send emails about artworks, new collections, gallery updates and other news relating to luck contemporary.
we will send marketing communications only where permitted by applicable law. depending on the circumstances, this may require your consent or allow us to rely on an applicable existing-customer exception. we will not assume that an enquiry alone gives us permission to send ongoing marketing emails.
you can unsubscribe at any time by using the unsubscribe link in our emails or contacting luck@luckcontemporary.com.
we will respect your request to stop marketing communications. we may still contact you where necessary to respond to an enquiry, administer a purchase or deal with an existing transaction.
6. website analytics and cookies
we use website analytics tools to help us understand how visitors use the luck contemporary website and to improve its content, performance and usability.
these tools may collect technical information such as pages visited, browsing interactions, device and browser details and information about how visitors arrive at our website.
analytics providers may process this information on our behalf or in accordance with their own privacy terms. the specific providers and technologies used depend on the services enabled on our website.
our website may also use cookies and similar technologies for essential functionality and, where enabled, analytics or other purposes.
where consent is legally required, we will seek your permission before using non-essential analytics cookies or similar technologies. you should be able to manage your cookie preferences through the controls provided on our website.
you can also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.
7. sharing your information
we do not sell your personal information.
we may share relevant information with third parties where necessary to operate our business and provide our services. these may include:
website hosting and website service providers, including squarespace where applicable;
website analytics providers;
email and marketing service providers;
payment providers, where needed to arrange an agreed transaction;
delivery companies and specialist art couriers;
accounting, legal and other professional advisers; and
public authorities where disclosure is required by law.
we share only information reasonably necessary for the relevant purpose. where a provider processes personal information on our behalf, we take reasonable steps to ensure that appropriate contractual and security safeguards are in place.
8. international transfers
some of our service providers may process or store personal information outside the united kingdom.
where personal information is transferred internationally, we will take steps to ensure that the transfer complies with applicable data protection law and that appropriate safeguards are in place where required.
9. how long we retain information
we retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
the retention period depends on the type of information and why we hold it. for example:
enquiry correspondence is retained for as long as necessary to respond and manage any relevant follow-up;
transaction and accounting records are retained for the periods required by applicable law;
marketing information is retained while you remain subscribed, together with limited records needed to respect unsubscribe requests; and
website analytics information is retained in accordance with the settings and retention policies of the relevant analytics services.
when information is no longer required, we will securely delete it or anonymise it where appropriate, unless we are legally required to retain it.
10. your data protection rights
subject to applicable law, you may have the right to:
request access to the personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your personal information in certain circumstances;
request restriction of processing in certain circumstances;
object to processing based on legitimate interests;
request the transfer of certain personal information to you or another organisation;
withdraw consent where processing is based on consent; and
object to the use of your personal information for direct marketing at any time.
to exercise your rights, please contact luck@luckcontemporary.com.
we may need to verify your identity before responding. some rights are subject to legal conditions and exceptions.
11. security
we take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
however, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
12. third-party websites
our website may contain links to third-party websites. these websites operate independently and may have their own privacy policies. we are not responsible for their privacy practices, and we encourage you to review their policies when visiting them.
13. complaints
if you have any questions or concerns about how we handle your personal information, please contact luck@luckcontemporary.com in the first instance.
you also have the right to complain to the uk information commissioner's office (ico):
website: https://ico.org.uk/make-a-complaint/
the ico provides independent guidance and handles complaints about the use of personal information.
14. changes to this policy
we may update this privacy policy from time to time to reflect changes to our business, website, service providers or applicable legal requirements.
the latest version will be published on our website, together with the date of the most recent update.